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Weider

Table of contents 
  1. Introduction
  2. Holdings
  3. Studies
  4. Landmarks

This note considers US magazine publisher Weider, now part of tabloid group American Media Inc (AMI).


It covers -

  • introduction
  • holdings
  • studies
  • landmarks

Introduction

[under development]

A perspective is provided by the career of Bernarr MacFadden, the 'health and uplift' enthusiast whose interests encompassed fitness magazines, health studies and the New York Evening Graphic.

Holdings

[under development]

Studies

There has been no major academic study of Weider. There is an account in Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built a Business Empire (Sports Publishing 2006) by Joe Weider, Ben Weider & Mike Steere

Landmarks

1942 Joe Weider launches Your Physique

1946 Joe and Ben Weider launch International Federation of Bodybuilders (IFBB)

1946 organise first Mr Canada event

1965 organises first Mr Olympia event

1968 Your Physique renamed Muscle Builder

1982 Muscle Builder renamed Muscle & Fitness

1994 launches Living Fit for women over 40

1994 sells American Physical Therapy, Weslo and ProForm Fitness to Bain Capital for US$270m

1995 buys Senior Golfer magazine

1995 launches Prime Health & Fitness

1998 sells Senior Golfer to Times-Mirror Magazines

1999 Evercore Partners acquires American Media, Inc.

2002 American Media, Inc. and Evercore Partners agree to acquire Weider Publications, Inc. for US$350m

2006 Weider buys Primedia's military history and American social history magazines and related sites (incl American History, Civil War Times, British Heritage and Historynet.com)