Omnicom Group: landmarks
Landmarks
This chronology is indicative only. There's a broader communications/media timeline.
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1891 George Batten opens Batten Co agency in New York
1919 Bruce Barton and Roy Durstine found Barton, Durstine in New York
1920 Barton, Durstine merges with Alex Osborn agency
1923 George Ketchum founds Ketchum Communications in Pittsburgh
1928 Batten, Barton, Durstine & Osborn formed through merger of Batten Co with Barton, Durstine Osborn
1949 Ned Doyle, Mac Dane and Bill Bernbach found Doyle Dane Bernbach (DDB)
1970 Bernard Hodes Group founded
1970 TBWA (Tragos American Management, Bonnange French Marketing, Wiesendanger Swiss Creation, Ajroldi Italian Client Services) founded in Paris
1977 Abbott Mead Vickers (AMV) founded
1986 Doyle Dane Bernbach merge with Needham, Harper & Steers to form DDB Needham
1986 merger of DDB Needham and BBDO
1986 Omnicom established
1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m
1993 Omnicom invests in ailing UK group Aegis
1993 TBWA acquired by Omnicom
1994 Matthew Freud sells Freud Communications to Abbott Mead Vickers
1996 Omnicom sells 13% holding in Aegis for £45.4m
1996 buys Ketchum Communications
1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%
1996 Ketchum and Hong Kong-based Newscan establish Ketchum Newscan
1997 takes stake in Organic multimedia
1998 Omnicom buys Abbott Mead Vickers for £346m
1998 buys Gold Greenless Trott for £143m
1998 takes 20% of I&S, Japan's eighth-largest ad agency
1999 buys Sheppard Associates
2001 buys Grizzard Communications for US$91m
2001 Matthew Freud leads £10m buyout of Freud Communications
2001 Omnicom buys The Washington Group
2001 buys Stromberg Consulting
2001 takes stake in Estrategia Assessoria de Comunicacao in Brazil
2001 buys Corporate Technology Communications
2002 creates Element 79 Partners agency in Chicago
2002 buys TPG (inc The Peter Group, AI Advertising and Topak Marketing)
2002 buys Aaron Walton Entertainment
