Lifeskool
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Mag Rack (Formerly Lifeskool) is a Video on Demand (VoD) television channel available only through digital cable. Its primary focus is providing viewers with informational programs when they want them. These programs range from 'how to' programs to programs that spotlight past and present products.
The service started off as a 24 hour Catholic channel at the request of James Dolan. It soon grew into a multi-show on demand channel. Most of its early shows were based on unconventional topics such as: birdwatching, Catholicism, and healthy living. Soon after, it gravitated towards shows that brought in a larger audience such as: cooking instruction, car shows, fitness, and yoga.
The majority of Mag Rack's programming is acquired through other production companies or through syndication.
Mag Rack was part of Rainbow Media Holdings, Inc., a subsidiary of Cablevision. It was acquired by two entrepreneurs, Joe Covey and Matthew Davidge in October, 2008.
Contact:
Lifeskool
11 Penn Plaza, 17th Floor
New York NY 10001, USA
Phone: 646-273-7300
Fax: 646-273-7399
Website: http://www.lifeskooltv.com/
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