Advertising World - University of Texas
- Location
-
FreeForum Network
1 University Station A1200
Austin, TX 78712
United States - Ads
- Telephone:
- 512-471-1101
- Fax:
- 512-471-7018
- Email:
- Email contact form
- Website:
- http://advertising.utexas.edu/
Resources for advertising and marketing professionals, students, and teachers -- the most extensive collection of advertising-related links on the Web provided by The University of Texas.
The first advertising course was taught at The University of Texas (UT) in 1914. In 1948, both the Department of Marketing and the School of Journalism formally recognized an undergraduate major in advertising. From then until 1960, students who wanted a degree in advertising had two choices: a business-oriented curriculum offered by the Department of Marketing in the College of Business - a Bachelor of Business Administration in Advertising or a communication-oriented curriculum offered by the School of Journalism in the College of Arts and Sciences - a Bachelor of Journalism in Advertising.
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