Online Lead Generation Association

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Location: Online Lead Generation Association
15 West 26th Street 12th Floor
New York, NY 10010
United States
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Telephone:: 212.807.2747
Website:: http://www.olgassociation.org/

The Online Lead Generation Association's mission is to promote best practices in online lead generation, co-registration and related online marketing disciplines. OLGA educates Web publishers and marketers about the benefits of user-friendly, high-quality opt-in leads and represents their interests in legislative and regulatory venues.

Our aim is to educate Web site publishers and marketers about the benefits of user-friendly, high-quality opt-in leads, and to represent their interests in legislative and regulatory venues.

Objectives:

Become the ultimate resource for information about Co-Reg
Create a portal of information that demonstrates methodologies, user experiences, parameters for measuring success for marketers, and publish case studies
Provide an interactive platform to foster industry communication
Utilize a collaborative approach to establish guidelines for best practices
Define, refine and constantly improve the user experience.
Create standards and guidelines for I/O terms, data collection processes, and abuse complaint management
Interact with legislators to ensure self-regulation and become a trusted resource for information about online lead generation and co-registration
Increase share of budget by helping marketers and publishers navigate the marketplace
Generate awareness for the opportunities created by online lead generation for advertisers, marketers, and publishers