Point of Purchase Advertising Institute

Location

The Point-Of-Purchase Advertising International (POPAI) is a trade association of the point-of-purchase advertising industry dedicated to serving its more than 1,700 members internationally by promoting, protecting and advancing the broader interests of P-O-P advertising through research, education, trade forums, and legislative efforts.

Our membership draws on leaders from some of the industry’s premier companies, like: Anheuser-Busch, Caterpillar, Coca Cola, Energizer, Kelloggs, McDonalds, Microsoft, Pepsi-Cola, Proctor & Gamble, R.J. Reynolds, Texas Instruments, and Walmart to name a few.

POPAI's Strategic Goals:

Education, globalization, technology, advocacy and elevating Marketing at Retail as a measured medium on a par with print, broadcast, and other advertising mediums are the driving strategies behind POPAI’s direction. Throughout the years we have focused on strengthening global partnerships, enriching our research & educational programs, and utilizing technology to better serve our members.

As the Marketing at-Retail’s non-profit trade association, POPAI is responsible for establishing and maintaining industry standards. POPAI has taken the lead in not only standardizing the terminology we use, but is also working hard to establish new industry standards for measurement, technology and education. In doing so we are raising the standards of quality throughout the industry and improving the consumer’s experience in the marketplace.

Our Vision:

To advance the evolution of Marketing at Retail as a strategic advertising medium integrated into the marketing mix globally.