Ketupa.net a media industry resource
Home

JCDecaux

Table of contents 
  1. Introduction
  2. Studies
  3. Landmarks

This note considers J C Decaux, the dominant European outdoor advertising group.


It covers -

  • introduction
  • studies
  • landmarks

Introduction

JCDecaux operates in 45 countries (including Australia), competing with Clear's Clear Advertising for example. In the UK it controls an estimated 36% of all large advertising panels. Operations include free-standing and wall-mounted advertising posters (billboards), signage on street furniture such as bus shelters and kiosks, and indoor displays in retail malls and airports. Overall it operated more than 700,000 advertising displays across 3,500 cities in 2006.

The group claims to be world's leading manufacturer of Automatic Public Conveniences (APCs), with more than 4,000 APCs installed as of 2006.

The group was founded by Jean-Claude Decaux in 1964. His family has a 73% stake as of October 2006.

Studies

There has been no major English language study of the Decaux family or its operations.

Landmarks

1966 JCDecaux founded by Jean-Claude Decaux

1991 Avenir Havas Media acquires Brunton Curtis Outdoor Advertising

1999 Vivendi sells Havas' outdoor advertising operations (Avenir Havas Media) to J C Decaux for £652m

2001 IPO on Euronext Paris

2001 acquires 11.1% stake in Wall AG, German street furniture company

2001 forms partnership with RCS Rizzoli Corriere della Sera, integrating JCDecaux Comunicazione Esterna Italia S.p.A. and IGP S.p.A

2001 acquires Colchester Poster Advertising Service

2002 Austrian subsidiary Gewista acquires remaining minority interests in two outdoor advertising companies in Czech Republic and Slovakia

2002 JCDecaux buys 50% stake in KlettDecaux (Stuttgart) from Klett family

2003 increases stake in Wall AG (to 35%) and Gewista (to 67%)

2005 buys 73.38% stake in Media Partners International Holdings of the Hong Kong Stock for €75.1m

2005 buys MediaNation and Texon in China

2005 buys Publicis' 50% interest in SOPACT (Société de Publicité des Abribus et Cabines Téléphoniques) 50% interest in JCDecaux Nederland BV and VKM, and a 33% interest in Metrobus

2006 buys MAG International B.V. (Metropolis Media - outdoor advertising in Slovenia, Croatia, Serbia and Montenegro)

2006 acquires VVR-Berek (Berlin Outdoor Advertising company) from Berliner Verkehrsbetriebe (BVG) for €103m