Ketupa.net a media industry resource
Home › Media & Advertising groups › Advertising groups

Interpublic Group

Overview

This profile considers the global Interpublic advertising group.


The group dates from 1902 when the Alfred W. Erickson agency was founded.

It merged with H.K. McCann - founded 1911 by Harrison King McCann (1880-1962) - in 1930 to form McCann-Erickson. Interpublic Inc. was established in 1960 as a holding company for McCann Erickson and Marschalk & Pratt (acquired by McCann in 1954). The group was rebadged as the Interpublic Group in 1960 and expanded through an aggressive acquisition program prior to going public in 1971.

Interpublic now includes the Lowe Group, Foote Cone & Belding Worldwide (founded by Emerson Foote (1906-1992)), and such US agencies as Bozell, Deutsch, and Temerlin McClain. It offers a range of marketing, media planning and buying, and public relationsservices through its Octagon, DraftWorldwide and Initiative Media subsidiaries.

Holdings

This list is indicative only

  • Advanced Marketing Services
  • Bozell Worldwide
  • Deutsch
  • DeVries Public Relations
  • FutureBrand Worldwide
  • Hill, Holliday
  • Jack Morton Worldwide
  • McCann Relationship Marketing Partners Worldwide
  • McCann-Erickson WorldGroup
  • Modem Media
  • Mullen Advertising
  • Temerlin McClain
  • Weber Shandwick Worldwide
  • Bozell, Campbell-Ewald
  • Foote, Cone & Belding
  • Lowe and Partners
  • Campbell Mithun
  • Carmichael Lynch

market research

MR units under the NFO WorldGroup umbrella include

  • NFO Research
  • NFO Cfgroup
  • Ross-Cooper-Lund
  • NFO Migliara/Kaplan
  • NFO Plog
  • NFO Prognostics
  • Infratest Burke AG

Sports and entertainment

  • Octagon - sports promotions
  • Octagon Motor Sports (formerly Brands Hatch Leisure Group or BHL) - owns and operates four UK motor racing circuits: Brands Hatch, Oulton Park, Snetterton and Cadwell Park
  • Octagon
  • Amster Yard - "boutique" agency
  • Bragman Nyman Cafarelli (BNC) - celebrity promotions in consumer markets
  • The Works - promotions for General Motors
  • Jack Morton Worldwide - employee motivation
  • PMK/HBH - public relations for motion picture, television, music and theater industries

Memoirs and studies

For Erickson see Stewart Alter's Truth Well Told: McCann-Erickson and the pioneering of global advertising (New York: McCann-Erickson Worldwide 1995). For FCB see Fairfax Cone's With All Its Faults; A Candid Account of Forty Years in Advertising (Boston: Little Brown 1969).